Alex Herrera is a multi-faceted, seasoned financial services professional, entrepreneur, investor, and CEO/Operator with over twenty-five years of corporate leadership and startup experience. A visionary, creative and results-driven leader, Alex has demonstrated a strong and consistent track record of managing risk while generating high-growth returns on investments under his management. His analytical, communication and interpersonal sales skills, honed over time, have resulted in a unique reputation for identifying integrated financial and business solutions to complex business problems and marketplace opportunities both quickly and effectively. Alex is a former member of The American Stock Exchange and The New York Stock Exchange, and served as Senior Floor Official for the NYSE. As Senior Managing Director for leading Wall Street firms such as Bear Wagner and Labranche & Co., his responsibilities included leading all trading operations, setting strategic direction, ensuring compliance and enhancing overall company profitability. In his last corporate position heading Labranche, Alex was responsible for $800 million of assets under management and led a staff of 300 professionals. Since leaving Wall Street, Alex has built a successful consulting/Third Party Marketing business that marries early stage companies seeking funding with raising capital for multiple software startup companies, private equity and hedge funds. To date, he has raised over $200 million across numerous projects in many tech product and service segments.
Most recently, in the summer of 2018, recognizing the likely passing of the Farm Bill Act and the enormous opportunity in the CBD industry, Alex launched Palm Organix and has grown the company to become a leader in the retail, ecommerce and wholesaling of Premium ZERO THC CBD products. A graduate of Pennsylvania State University, Alex holds FINRA licenses 4, 7, 24, 55 & 63.